Website Legal Policies & Statements
Privacy Policy
Last Updated: Sept 3, 2025
1. Introduction
This Privacy Policy explains how Boone Heart Institute, LLC ("we," "us," "our") collects, uses, discloses, and safeguards personal information when you visit https://www.booneheart.com, make a purchase, create an account, contact us, or interact with our store in any other way.
We respect your privacy and comply with applicable laws including the Colorado Privacy Act (CPA), California Consumer Privacy Act, as amended by the CPRA (CCPA/CPRA), California Online Privacy Protection Act (CalOPPA), and General Data Protection Regulation (GDPR/UK GDPR).
We primarily serve U.S. users, including Colorado and California residents, but welcome visitors from other countries. By using our site, you consent to this Privacy Policy.
2. Who We Are (Data Controller)
Data Controller: Boone Heart Institute, LLCAddress: 7355 E Orchard Rd suite 100, Greenwood Village, CO 80111Contact Email: info@booneheart.comPhone: 720-994-5901
3. Information We Collect
We may collect the following types of information:
a) Identifiers & Contact Details
Full name, billing and shipping address, phone number, email address, and country of residence.
b) Order & Transaction Data
Product(s) purchased, payment method (tokenized via payment processor), order history, and shipping details.
We do not store full payment card numbers; transactions are processed securely by our payment processors.
c) Account Information
If you create an account: username, password, profile preferences.
d) Customer Service Communications
Any messages, emails, or records of conversations with our customer service team.
e) Technical/Usage Data
IP address, browser type/version, device type, operating system, referring URLs, pages viewed, and date/time stamps.
Automatically Collected via tools such as Google Analytics, Search Console, and our e-commerce platform analytics.
f) Cookies & Similar Tracking Technologies
We use cookies for store functionality, analytics, and --- with consent --- marketing.
f.1 Cookies Policy
1. What Are Cookies?
Cookies are small text files stored on your device when you visit websites.
2. Types of Cookies We Use
Essential: necessary for site functionality.
Analytics: help us understand site usage (e.g., Google Analytics, Wix analytics, Squarespace analytics, etc.) and improve services.
Marketing: used for targeted ads (only with your consent).
3. How We Use Cookies
We use cookies to improve your experience and analyze site performance. We do not use marketing cookies unless you consent.
4. Your Choices
At first visit, a banner appears giving you the choice to:
Accept All cookies
Reject Non‑Essential cookies
You can change cookie preferences anytime via your browser settings.
4. Sources of Information
We collect personal information directly from you (when you place an order or contact us), automatically (via analytics tools), and from service providers supporting our store (e.g., payment gateways, shipping carriers).
5. Purposes for Processing
We process personal data to:
Fulfill and deliver orders.
Process returns, refunds, and exchanges.
Communicate about orders, shipping, and promotions.
Improve our products, services, and website experience.
Prevent fraud and ensure site security.
Comply with legal, accounting, and tax obligations.
6. Legal Bases for Processing (GDPR/UK GDPR)
Contract: to process your purchases and deliver your orders.
Consent: for marketing communications and optional tracking cookies.
Legal Obligation: to retain records for tax compliance.
Legitimate Interests: to improve store performance and prevent fraud, provided your rights are not overridden.
7. Sharing & Disclosures
We may share your information with:
Payment Processors (Stripe, PayPal, etc.) --- for secure payment processing.
Shipping Carriers (USPS, UPS, FedEx, etc.) --- for delivery purposes.
E-commerce Platforms (Wix, Shopify, etc.) --- for store operations.
Service Providers --- under contract for IT support, marketing, and analytics.
Legal Authorities --- when required by law or court order.
We do not sell personal information to third parties.
8. Data Retention
We keep your data only as long as necessary or as required by law:
Order records: 7 years (for tax/accounting compliance).
Account data: until you delete your account or request deletion.
Marketing data: until you unsubscribe or withdraw consent.
9. Security Measures
We use secure servers, encryption, firewalls, and restricted access to safeguard your information. No method is 100% secure, but we take reasonable measures to minimize risks.
10. Data Breach Notification
In the event of a data breach, we will investigate promptly, take corrective actions, and notify affected individuals and regulators as required by law.
11. Your Rights
Under CPA/CCPA/CPRA:
Access and know what personal information we hold.
Correct inaccurate information.
Request deletion of your data.
Opt out of certain processing (e.g., targeted advertising).
Limit use of sensitive personal information.
Right to appeal if your request is denied.
Under GDPR/UK GDPR:
Access, rectification, erasure, restriction, portability, objection.
Withdraw consent at any time (without affecting prior lawful processing).
To exercise your rights: Email info@booneheart.com with your request and proof of identity.
12. Children's Privacy
This site is not intended for children under 13 (or under 16 in certain jurisdictions without parental consent). We do not knowingly collect data from children. If you believe a child has provided data, contact us to delete it.
13. Third-Party Links
We are not responsible for the privacy practices of websites linked from our store.
14. Changes to This Policy
We review and update this policy at least annually. Updates will be posted with a new "Last Updated" date.
15. Contact
For any questions or comments about this policy, please contact us at:
Boone Heart Institute, LLC7355 E Orchard Rd suite 100, Greenwood Village, CO 80111Email: info@booneheart.comPhone: 720-994-5901